Rebranding  |UX/UI |Art Direction

Scarefest is a Horror movie convention based in Lexington Kentucky. They have many events and vendors but the main attraction is the love for horror and the macabre represented in many old and new horror flms. This love is shared through art, cosplay and merchandise. Scarefest
needs a new logo system that alludes to horror but still leaves room for the community to br creative.


Rebrand the already well-known expo Scarefest to a more cohesive branding system for the 2021 convention while allowing it to be interchangable with different themes that’ll be chosen the following years.