Let’s Roll

Branding | Art Direction

Let’s Roll was a late night dining concept catered to students during finals. Offering 6 unique cinnamon rolls and open until 2am, the goal of this dining concept was to treat students to late night sweets to fuel their studying and offer an extra place to study as many on campus locations were at capacity.

Challenge:

This project initially had a very fast turnaround meaning that the word needed to get out on social media and print very fast. Because of this, little to no photography was able to be professionally shot.

Outcome

This concept was successfully advertised! It sold 800 cinnamon rolls over 4 days and increased sales of the previous concept by $8,000.
Due to this, the concept became a permanet location.